RECKON NEWS/ALABAMA MEDIA GROUP, BIRMINGHAM, AL, 2019 – MARCH 2024

• Innovatively incorporated visually stunning effects and graphics, elevating the production value and garnering a 68% increase in followers and 104% increase in social media views

• Accountable for producing 60% of the content featured on the Reckon YouTube channel, including a three-part video podcast series responsible for generating 45% growth in subscribers

• Utilized video editing and graphic design skills to craft visually compelling sports highlights/stories, contributing to a 15% boost in content shareability and virality using Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, Illustrator)

• Initiated and developed innovative concepts in collaboration with cross-functional teams, ensuring alignment with brand objectives and audience appeal
  

Multi-Platform News Producer

• Orchestrated seamless project execution while overseeing the weekend evening staff for nearly four years—acting as the sole executer in planning, resource allocation, and timeline management, resulting in a 38% reduction in time-to-market

• Tasked with producing, editing, and writing long-form regional sports stories and daily segments highlighting the University of Tennessee athletics for TV, radio, and digital platforms using Grass Valley Edius editing software

• Researched East Tennessee sports history to produce the most successful social media story for WTNZ FOX43 in 2017 with a performance of 83% higher than previous and future social media posts

KLFY NEWS 10, LAFAYETTE, LA, AUGUST 2013 – SEPTEMBER 2015 | News Producer

• Coordinated weekend, evening, and morning show staff, including enforcing deadlines and crafting lifestyle segments using Grass Valley Edius editing software and Adobe Creative Suite

• Collaborated with sports reporters, anchors, and production teams, fostering a smooth integration into an elevated sports segment within the morning show

• Led the two-hour morning show to an 86% increase in online engagement and interaction and a 185% increase in broadcast Nielsen ratings from June 2013 to June 2014

• Coordinated the production of sports-related segments within news programming, showcasing a knack for capturing the excitement of live events and engaging storytelling

UNIVERSITY OF LOUISIANA AT LAFAYETTE, LAFAYETTE, LA, 2012 – 2013 | Multimedia Specialist

• Led end-to-end video production processes for the University of Louisiana Communications & Marketing department, overseeing activities from pre- to post-production

• Collaborated with academic and athletics departments to understand their marketing goals, translating their needs into actionable directives for the marketing team

• Provided training and supervision to college students, nurturing them into proficient video production team members both within the office and in remote settings

• Captured high-quality video footage and still photos to complement news stories, while also creating visually appealing graphics for publication

• Monitored website and social media traffic to gauge content performance and audience engagement

•.Developed and maintained production schedules, including oversight of operation budgets to ensure cost-effectiveness

NORTHWESTERN STATE UNIVERSITY, NATCHITOCHES, LA, 2010 – 2012 | Graduate Assistant - Athletic Media Relations/University Marketing & Branding Department

Athletics Media Relations Department:

• Provided comprehensive coverage of games, events, players, and teams within Northwestern State's sports department.

• Served as the primary SID/media contact for NSU softball, baseball, women's tennis, and soccer sports teams, managing statistics notes for print, radio, TV, and social media platforms.

• Conducted and transcribed interviews with student-athletes, managers, coaches, and other sports personnel on a weekly basis.

• Contributed to the planning and layout of NSU media guides, utilizing Adobe InDesign to format stories, graphics, and headlines.

NASCAR MEDIA GROUP, CHARLOTTE, NC, 2011 | International Broadcasting Intern

• Procured footage and video from external sources for editing and integration into NASCAR International broadcasts

• Captured and edited video content for internal marketing projects, ensuring high-quality and engaging visuals

• Orchestrated and scheduled shoots, set up filming equipment, and provided support in implementing logistical plans

• Digitized and meticulously logged video and audio footage of then-Nationwide Series races, contributing to efficient content management

• Collaborated closely with the NASCAR research department to identify and monitor trends in the U.S. television landscape, staying informed about industry developments